职位类别: | 销售类 |
中国轻工业出版社(以下简称“轻工出版社”)成立于1954年10月。58年来,为我国的出版和轻工行业提供了一批贴近生活、贴近群众、贴近实际的图书、期刊、音像及数字出版产品,在中国出版市场树立了良好的品牌形象,深受广大读者喜爱,图书获奖210多种,期刊获奖150多次,被新闻出版总署评为国家一级出版社,授予“全国百佳图书出版单位”的荣誉称号。在第二届中国出版政府奖评奖活动中荣获四项殊荣:《中国清真饮食文化》获图书奖、北京《瑞丽》杂志社获先进出版单位奖、《瑞丽》获期刊奖提名奖、罗佳获优秀出版人物奖,还获得“中央国家机关文明单位标兵”及北京市“十佳版权单位”称号。
2011年,轻工出版社销售收入为7亿多元,净资产为4亿多元,出版规模近4亿元,出版图书品种1400多种,已经形成了自己独特而又鲜明的特色,并拥有轻工出版、瑞丽等一系列有影响力的品牌,进入了大社、名社行列,在全国图书出版单位总体经济规模综合评价中排名第9位。
在图书出版方面,轻工出版社完成了多项国家“十一五”重点图书规划项目,包括《聚合物共混改性原理及应用》《中国清真饮食文化》《中国民间工艺全集》等。《第二产业与循环经济系列丛书》《酶工程手册》《中国饮食文化史》获得国家出版基金资助。《近代汉族民间服饰全集》、《中国清真饮食文化》被列为“经典中国国际出版工程”资助项目。近几年来,一批生活书、科技书实现版权输出,在“走出去”方面产生了积极影响。与此同时,培育了“食品科技”、 “现代人食谱”、“悠生活”、“轻化工科技”、“艺术设计”、“万千教育”和“万千心理”等图书品牌,在读者中产生了深刻的影响。
期刊出版是轻工出版社的又一大特色。以《瑞丽》期刊为代表,由《瑞丽家居设计》《男人风尚》《都市主妇》《美容》《宠物世界》等优势期刊组成了品牌期刊群。新推出的“骑行风尚”杂志为期刊群增添了一种生活方式新理念。
“瑞丽”已被认定为“中国驰名商标”。《瑞丽》系列期刊群以期刊出版为龙头,同时开展网络、无线移动等多媒体出版运营,兼营广告、模特经纪等多项业务,其坚守“实用的时尚”的品牌特色,成功实践了平面媒体、电子媒体的互动整合。《瑞丽》杂志“设计美丽,设计生活”的品牌宗旨得到了广大女性读者的喜爱,具有极大的品牌影响力。
作为国家第一批享有网络出版权的50家出版社之一,轻工出版社在做实主业的同时,实施资源整合、品牌延伸,探索开发了手机阅读、平板电脑阅读及电子书等数字出版业务,建立了轻工出版社网、瑞丽女性网等多家网站。
积极开展对外合作,是轻工出版社多年来始终坚持的发展战略之一。为加强对外合作与交流,通过广泛地开展版权贸易,先后与日本、韩国、美国、德国、英国等国际大型出版集团及台湾地区、香港特别行政区等出版商建立了长期、友好、稳定的合作伙伴关系。近几年,在引进的同时注重“走出去”,实现了本版系列丛书多语种输出。境外合作正在向深度合作发展。
轻工出版社将进一步坚持“为了行业科技与教育发展服务”、“为了生活更美好”的出版理念,坚持“科学、有益、实用、时尚”的出版宗旨,弘扬创新、务实、和谐、发展的企业文化精神,促进图书、期刊、音像、数字出版协调、有序、可持续的发展,为中国乃至国际出版事业做出更大的贡献。
好内容与朋友共分享,合作共创未来。
China Light Industry Press (simplified called CHLIP), established in October 1954, is one of the best publishers in China. In the past 58 years, the press has been providing for China’s light industry a great number of books, periodicals and digital publishing products about ordinary people life and social culture. These products have helped to establish an excellent publishing brand among the publishing market in China. They are very popular with a wide variety of readers. CHLIP was elected one of the first-class publishers and included in the list of “100 Best Publishers” in the “China Business Book Publisher Evaluation Report”, which was released by the General Administration of Press and Publication. CHLIP won four awards in the second China Publishing Government Award. Chinese Muslim Diet Culture gained the “Books Award”; Beijing Rayli Magazine House won the “Advanced Publishing Unit Award”; Rayli gained the Mention Award; Luo Jia gained the “Excellent Publisher Award”. In addition, CHLIP was recognized as the “Civilized Pacesetter of the State Organs” as well as “Top 10 Copy Right Unit” by the Beijing municipal.
In 2011, the sales revenue of CHLIP was over RMB 700 million Yuan and its net asset was more than RMB 400 million Yuan. All together, nearly RMB 400 million books in more than 1400 varieties and periodicals were published by the press; With a number of famous brand names, such as light industrial publishing products and “Rayli books”, and more than 600 devoted staff, CHLIP has formed its own unique and distinct characteristics, making itself one of the largest and most famous publishers among the domestic press, ranking the ninth in the General Assessment of the Economic Scale of the National Book Publishers.
In book publishing, CHLIP performed many national key books planning projects, including Polymer Blending Modified Principle and Application, Chinese Folk Art, Serve Three Rural -Agricultural Products Deep Processing Technology Series, The Second Industry and Circular Economy Series, etc. The Second Industry and Circular Economy Series, Enzyme Engineering Manual, and History of Chinese Catering Culture obtained the subsidization of national press foundation. As the subsidize project, Folk Apparels of Han Nationality in China and Chinese Muslim Diet Culture played an important role in helping Chinese book to set foot on international stage. Based on classifications of science and technology, textbooks and life, the press has established famous book brand names of “food science”, “light chemical industrial technology”,“art design textbook”, “modern gourmand”, “easy life”, “Wanqian education ”, “Wanqian psychology”, etc. In addition, CHLIP has expanded the book publishing for young people and children. All actions CHLIP made have a great influence in readers.
Periodical publishing is one character of CHLIP. As the representative magazine, Rayli leads Hers, Pet World and other excel
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