北京九歌国际拍卖股份有限公司 于2004年10月经国家文物局批准，在北京市工商行政管理局登记设立，注册资本5000万元人民币，是从事综合文物艺术品拍卖的大型专业化拍卖公司并设由国家级鉴定专家组成的拍品审鉴机构，核心管理层专业背景深厚、经验丰富。
国家文物局为其颁发了一级文物拍卖资质及网上特许文物拍卖资质。九歌拍卖公司为中国拍卖行业协会会员。
公司秉承信誉至上、操作规范的企业文化，为海内外收藏家和投资机构创造良好的文化交流的广阔平台。同时，九歌拍卖还将不断进行行业创新与个性化服务的积极探索，努力培育提高国际艺术品市场竞争的综合实力，为创建国际知名的拍卖企业而追求卓越和更高。
一、发展战略
九歌拍卖公司要求职工团结协作、奋发有为，并可持续发展。通过建立完善的财务核算体系、管理体系、监督考核体系和科学决策体系，使九歌拍卖真正成为规范化的股份制拍卖企业，并在发展中做到守法经营、防范风险、开源节流、提高效益。
二、企业文化
为股东创造财富；
为客户创造价值；
为员工创造机会；
为社会创造效益。
三、宏观发展规划
面对国内外拍卖业日趋激烈的竞争，将立足中国书画、当代艺术、油画、瓷器杂项等艺术品门类的拍卖及致力其它业态的提升。
九歌拍卖的目标是：资产规模愈20亿元人民币；完成预期任务、风险控制、服务质量、技术指标达到或超过拍卖业的最高水准。同时，在全国经济发达的地区和城市增设部分机构。
四、市场拓展与产品开发
1、抓好主业经营，确保市场优势；
2、实施品牌营销战略；
3、重视企业文化构成；
4、创新市场手段；
5、涉足资产、司法罚没、房地产拍卖等产品开发。
九歌拍卖的市场定位与品牌形象已初步形成。即：稳健经营的行业形象；企业经济运行质量和成长速度等务求前列。
九歌拍卖的特点是：具有快捷准确、细致周到的服务意识；超前领先、可靠适用的技术保障；贴近需求、不断创新的多元产品。
五、人力资源开发
高素质人才成为现代企业发展的关键因素。为适应九歌拍卖国际化的要求，九歌拍卖将把人才储备和培养，即德与才的融合、开拓与务实的评价、学历与能力的关系置于重要的位置。可从以下方面实施人才战略：
1、建立建全人才库存储、选聘功能，为公司发展提供后续支持；
2、以出国培训考察、专家授课、国内研习教育及培训等方式培养高中级管理人员，使员工队伍知识化、专业化，并在内部形成蓬勃向上和竞争有为的企业文化，将九歌拍卖建设成为国内一流的、真正国际化的企业品牌。
六、技术开发与观念创新
在信息化推动企业发展的进程中，九歌拍卖通过网络、多媒体技术进行电子商务活动，以充分依托信息化、自动化技术，全面推进拍卖产业的科技进步。
七、上市融资计划九歌拍卖公司历经四年的快速发展，已经成为知名的企业品牌，在持续实现盈利和资产规模、资本规模上涨扩大的同时，公司股东大会决定：自2008财务会计年度始，全面启动九歌拍卖公司的上市工作。
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Jiuge International Auctions Co., Ltd .(hereafter referred to as Jiuge Auction) is a big professional auction company which is authorized by State Administration of Cultural Heritage. We specialize in cultural relic and artwork auction. We have a permanent appraisal institute which is composed of qualified experts, and we have a professional management team with good knowledge of both auction and management areas.
As a new power of cultural heritage auction industry, Jiuge Auction will follow “credit paramountcy and standard operation” as company’s tenet all the way, providing a wide platform for domestic and overseas collectors and investment institutes. Meanwhile, we will commit ourselves to innovation and aim to provide more personalized services. We look forward to make ourselves a worldwide famous auction company by intensifying our strength in international competitions.
1. Corporate Strategy
? Cultivate harmonious corporate culture and employee’s organizational commitment.
? Establish sophisticated accounting system, managing system, monitoring and evaluating system, and decision-making system.
? Focus on standardizing operating procedure, improving efficiency, risk control, profit maximization and cost reduction.
2. Development Plan
Facing to the increasing competition in auction industry, we are mainly focusing on painting and calligraphy auction, whilst involving in the development of other businesses.
As to the end of 2007, the overall objectives of Jiuge Auction are:
? Scale of total assets: over one hundred million.
? Profits achievement, risk control, quality of services, and all the technical indicators being reached or close to the top level of national auction industry.
? Open new branches in well developed cities nationwide.
Until 2008, with our best reputation, outstanding achievements, excellent people and good management system, we believe that Jiuge Auction will become a leading auction company in China.
3. Market expansion and product development
i) Commit to the key businesses to maintain our competitive advantages.
ii) Implement brand marketing strategy
iii) Cultivate organizational culture
iv) Emphasize on market innovation
v) Explore in new areas, such as property auction, real estate auction, etc.
The market orientation and brand image of Jiuge Auction has been established, which is about long-term development, high quality of services, and high speed of organizational growth. We offer a quick and considerate service, an advanced and reliable technical support, and creative and diversified products.
4. Human Resource Development
Jiuge Auction has realized that people is a key success factor of modern ent